Insights and Analytics

Data reveals what instinct cannot.

Home/DataShop/Route to market/Distributors and dealers

Distributors and dealers

The distributors, dealers and wholesalers who already move goods in your category, with the brands they carry and the territory they cover. Build or audit a route to market without starting from a blank page.

What every record contains

FieldWhy it matters
Business
Name, category, warehouse addressLocate the hub
Brands and product lines carriedSpot gaps and conflicts
Reach
States and LGAs coveredMatch coverage to your plan
Fleet size, outlets servedGauge capacity
Contact
Owner or manager, phone, WhatsAppStart the conversation
Terms
Typical credit terms, minimum order, where sharedPrepare a realistic offer
Quality
Visited or phone-checked, dateTrust the list in the field

Who buys it

FMCG and pharma brandsRecruit distributors in new states
Market entrantsFind partners before launch
Trade marketing teamsAudit an existing network
Equipment makersFind dealers by region

How you receive it

An Excel or CSV file with every field, priced by the number of records. Add monthly refreshes to keep the list current. Each file carries the date every record was last confirmed.

How we check it

Records are confirmed by phone call, site visit or CAC lookup, and every record carries the date it was last checked. Contact details are collected and shared in line with the Nigeria Data Protection Act. If a record is wrong when you receive it, we replace it.