Retail outlets
Supermarkets, pharmacies, kiosks and specialty stores, mapped one outlet at a time with GPS points, outlet type and the categories they stock. The ground truth for coverage, merchandising and sales routes.
What every record contains
| Field | Why it matters |
|---|---|
| Outlet | |
| Name, outlet type, size class | Segment the universe |
| GPS coordinates, street, LGA | Route your reps |
| Categories and brands on shelf | See where you are missing |
| Opening hours, staff count | Plan visit times |
| Contact | |
| Owner or manager, phone | Book merchandising or orders |
| Quality | |
| Photo on file, date visited | Prove the outlet exists |
Who buys it
Sales and distributionBuild beat plans
Trade marketingTarget display and promotions
Fintech and paymentsFind merchants to onboard
ResearchersRetail audit sampling
How you receive it
An Excel or CSV file with coordinates ready for mapping tools, plus a map view on request. Priced by the number of outlets.
How we check it
Records are confirmed by phone call, site visit or CAC lookup, and every record carries the date it was last checked. Contact details are collected and shared in line with the Nigeria Data Protection Act. If a record is wrong when you receive it, we replace it.