Insights and Analytics

Data reveals what instinct cannot.

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The team behind the data.

A decade of statistical practice, field experience across Nigeria, and a commitment to research clients can act on.

Our Foundation

Founded for Rigour

STATART Insights and Analytics is a Lagos-based market research firm built by a team of expert statisticians, researchers, and economists. With a combined decade and more of expertise spanning consumer research, public-sector surveys, and FX market analysis, we specialise in real-world survey intelligence, lead generation, and rigorous statistical analysis, and we are proud to stand among the leading market intelligence firms in Lagos and across Nigeria.

Our methodology blends traditional door-to-door fieldwork with digital-first data collection, producing datasets that hold up under regulatory and academic scrutiny.

The team. A core staff of seven full-time researchers and statisticians, supported by a network of 100+ trained field enumerators across all six geopolitical zones. Bilingual moderators in Yoruba, Igbo, Hausa, and Pidgin.

How we deliver. Every project ships with a transparent methodology appendix, cleaned dataset, and a presentation-ready report mapped to specific decision points. No black-box analytics, no buried caveats.

Industries we know best. Agriculture and Agribusiness, Automobile, Automotive, Banking and Financial Services, Construction, Consumer Goods (FMCG), Education, Energy and Power, FinTech, Healthcare and Pharmaceuticals, Hospitality and Tourism, Information Technology, Insurance, Logistics and Transportation, Manufacturing, Media and Entertainment, Mining and Solid Minerals, Oil and Gas, Real Estate, Retail and E-commerce, Telecommunications, and Government and Public Sector.

Insight Excellence

10+ Years of Insight Excellence

Our field teams collect data across all 36 Nigerian states. Every project is statistically validated, every dataset is transparent, every recommendation built to act on.

200+ Projects Delivered
15K+ Surveys Completed
98% Client Satisfaction
CSR & Ethics

Making a Difference

We adhere to ESOMAR international guidelines for market research ethics. Every fieldwork engagement creates local employment, every survey respects respondent consent and anonymity, and our digital-first data tools cut paper waste to near zero.

Field interviewer training emphasises informed consent, data minimisation, and culturally-aware engagement. We publish an annual transparency report.

Our 2025 CSR commitments: 100+ field enumerator jobs created annually, 70%+ female interviewer ratio in qualitative work, partnership programmes with three Nigerian universities for student researcher placements, and pro-bono support for two civil-society organisations per year.

ESOMAR Aligned

International ethics standards on every project

Digital-First

Tablet-based enumeration, paperless

Local Employment

100+ field jobs across Nigeria yearly

Consent-First

Verified informed consent, every respondent

Leadership

Our leadership team

STATART Insights and Analytics is led by a team of expert statisticians, researchers, and economists with a combined track record across consumer research, public-sector surveys, and FX market analysis. Together they set the firm’s research design and analytical standards, making STATART one of the most trusted names for market intelligence in Nigeria.

Statistical Analysts

Our analysts handle weighting, modelling, and interpretation, turning clean fieldwork into findings that are significance-tested and properly caveated.

Field Supervisors

Experienced supervisors lead enumerator teams across the country, managing quality at the point of collection so problems are caught in the field, not in the data.

Research Associates

Associates design questionnaires, run project timelines, and translate client questions into research that answers them, the connective tissue of every study.

Specialist Partners

For specialised studies we bring in subject-matter experts and partner agencies, so each project has the right depth without carrying overhead you don’t need.